C1 film

                                      Wednesday 12 February

 Film Industry 🎥

Franchise:

a series of movies that are related by characters, themes, and settings. For example Fast and Furious or Jurassic Park.

Distributor:

a company or person who markets and makes a film available to the public. For example Walt Disney and Warner Bros.

Hollywood manager:

a large film production company that dominates Hollywood.

Teaser:

a short video that promotes an upcoming movie or TV show.

Montage:

a film editing technique that combines multiple short shots into a sequence.

Ensemble cast:

a group of actors who have more or less equal roles in a production.

Tentpole film:

a big-budget movie that's expected to be very profitable and help a studio make money.

High-concept:

emphasis on a striking but easily communicable central idea designed to have wide audience appeal.

Enigma:

a narrative device that creates a sense of mystery by withholding information or posing questions.

Research: Industry

1. What are the 5 major Hollywood studios? Disney, Universal, Sony Pictures, Paramount, and Warner Bros

2. What is the main aim of a film marketing campaign? To create attention and excitement towards the movie to increase its audience once its released to increase its success rate.

3. What marketing strategies are often used? Trailers are the most common and show parts of the film, promotion on social media through sneak peaks, posters on buses and billboards for example.

4. What information does a film poster need to convey? A film poster needs to tell you the title and briefly show or say what its about to attract the audience and when its released. It can also tell you the actors that are in it.

5. Whats the difference between a teaser poster and a theatrical poster? A teaser poster is for promotion and reveals very little about the movie but just creates hype. A theatrical poster is the full detailed poster all about the film.

6. A recent film franchise is Marvel Spider man films.

Teaser poster

Theatrical poster

James Bond Franchise

Ian Fleming created the James Bond character and wrote the first Bond novel, Casino Royale, in 1953. Fleming's armed forces career during World War II helped shape the Bond character. 

Characters: "M", Max Zorin, Emilio Largo, Blofeld, General Gogol, Honey Rider,

Baron Samedi, Jaws, Miss Moneypenny, "Q", James Bond.

Typical storylines: Character development, International Intrigue, missions

• Sean Connery: 1961–1967, 1970–1971 and 1982–1983.
• David Niven: 1967.
• George Lazenby: 1968–1969.
• Roger Moore: 1972–1985.
• Timothy Dalton: 1986–1994.
• Pierce Brosnan: 1994–2004.
• Daniel Craig: 2005–2021.

Do Now

1. A franchise is multiple films that are related. ✔

2. A distributor is who publishes the films. ✔

3. A Hollywood major is a large product company

4. A teaser is a short clip or picture about the film to entice the audience in watching it when released. ✔

5. A tentpole film is a high budget film expected to be successful

Wednesday 26 February

Film and Industry

Production: the people who make the films and the process of being made

Distribution: the publishing of the film

Marketing: how the film is advertised

Exhibition: the showing of the film

Vertical integration- the company produces it, the same company owns others that distribute and market it, then their platform gets the first rights and longer time window to show it.

E.G: Warner Bros produces, Time Warner companies distributes and markets it, Warner village cinema shows it.

Pre-production: developing ideas and sorting out finances and resources. Creating sets and costumes, finding locations, creating a production schedule, and making scripts.

Production: the film being made and recorded.

Post production: the editing of the film, cutting footage, adjusting colour gradients, visual effects, fixing mistakes and shooting pick-up shots.

Executive producer: oversee all the stages and makes sure it runs smoothly and gets made.

Horary Ep: puts name to film

Produced by: main producer role, starts pre-pro and organises until post-pro, makes decisions.

Line Producers: organises budget, control the film

1. Production company for no time to die is Eon Productions.

2. Conglomerates is Danjak and MGM (US companies that hold rights to James Bond films)

3. It has high production values.

4. Metro-goldwyn-mayer is the other producer company.

5. MGM secured the North American, digital, and worldwide television rights to the film through its distribution arm United Artists Releasing.

6. Between $250 million and $301 million.

Do Now

1. Pre production is the planning of the film and gathering resources. ✔

2. Production is the making of the film. ✔

3. Post production is the editing and final touches on the film. ✔

4. No time to die was produced by Eon Productions. ✔

5. Vertical integration is the same company owns other companies that produce, distribute and market the film. ✔

Wednesday 5 March

Distribution and Marketing

Distribution: process of making copies

Sometimes films are shown at festivals to persuade distribution companies.

Sometimes a conglomerate will delegate the distribution to a smaller company that they own called vertical integration.

Distributors need to:

Work out and stick to budgets

Consider release dates and theatrical windows

1. Who were the UK and USA distributors of No Time To Die? Universal pictures and United Artists releasing.

2. Are they a part of a conglomerate? Universal pictures is a conglomerate.

3. Does this mean the films production and distribution is vertically integrated? Yes.

Movies can be marketed and distributed through:

• Film festivals
• Trailers
• Posters
• Using celebrities
• Social media

Do Now

1. Distribution is making copies of the film and releasing the film. ✔

2. NTTD is distributed by universal pictures and united artists releasing. ✔

3. Digital and television rights for James Bond is owned by Amazon

4. NTTD was due to be released in 2020 April

5. NTTD was actually released in 2021 September

Wednesday 12 March

Marketing and Promotion

Explain why the delayed release of 'no time to die' was an issue for the team behind the movie.

The delayed release meant that they would've needed to spend even more money. The cost for the advertising for the release of April 2020 already cost them over $30 million which would've been added onto when they had to reschedule. In the film there was old technology. This means that the team behind the film would've had to re shoot ads and edit the film again because it was no longer up to date when it would be released in 2021. This also would've cost the company more money to pay for newer ads.

No time to die included brands such as:

Aston Martin cars, Omega watches, Smirnoff vodka, Chopard jewellery, and Michael Kors, the Defender Land Rover, The Nokia XR20 and a Heineken commercial, Bollinger champagne, Coca-Cola, Adidas, Swatch

The soundtrack by Billie Eilish on interscope (owned by universal) 'star appeal'

Synergy and convergence of different platforms to promote

James Bond radio played pop up station on week of release

World premiere at Royal Albert hall in London 28 September 2021.

Teaser had action, fast paced and only shows bond.

Heineken advert had humour and action as well as the 

fame of bond.

Do Now

1. Marketing is advertising and gaining an audience to sell the film. ✔

2. NTTD was delayed in release because of covid lockdown so people couldn't access cinemas. ✔

3. NTTD marketed using a trailer, magazines, radio station, teaser and being in a heineken advert. ✔

4. The soundtrack was created by Billie Eilish. ✔

Wednesday 19 March

Circulation and regulation

Lo. to explore circulation and regulation in the film industry

How do you watch film?

DVD, streaming platforms, and cinemas.

Exhibition takes place in:
1. Cinema release.

2. DVD release, Pay per view, Video on demand.

3. 'free to air' television.

1. How long was no time to die in cinemas uk?

31 days

2. How much money did it make at the Box office?

a worldwide total of $774.2 million

3. Was it released on DVD, VOD, PPV simultaneously?

no, digital download a month after cinemas, DVD a month after that

4. When did it go free to air?

shown on new years day 2023 because people were more likely to sit as a family and watch it.

5. Is it available on SDV sites?

available on PPV on apple tv, google play, amazon prime and youtube

6. How successful were the DVD/VOD/PPV sales?

very

BBFC regulates age restrictions on films.

The regulations consider:

• context
• themes
• tone and impact
• depiction of discrimination
• depiction of drug use
• depiction of sex and nudity
• use of language
• depiction of threat and violence
• depiction of imitable behaviour

1. NTTD was given a 12A in cinemas and video release is a 12.

2. Financial positives of this age rating is to secure a wider audience but not put off adults.

3. Digital age ratings were 12.

Whats the difference between a 12 and a 12A?

A 12 means that you can watch it in the cinema on your own whereas a 12A you can watch it in the cinema as 12 and under in age as long as you are with an adult.

Do Now

1. industry is different types of businesses and platforms. collection of organisations that share the production, publication and distribution of media texts.

2. we have studied film, advertising, gaming, radio and magazine industry. ✔

3. audience is the people looking at or watching something. ✔

4. we have studied audiences that are rural, middle aged, children to adults. ✔

5. 1 minute a mark. ✔

Wednesday 2 April

Improvement week

3.

a) Eon productions produced no time to die

b) media convergence is the bringing together and use of different technologies for example No Time To Die can be watched on phones, television, computers etc.

c) a media conglomerate is a company that owns the other companies involved in media. The benefit of this is that one company is being used which means they make more money as a profit.

d) The film industry markets and distributes a film through the use of a teaser which appeals to an audience. This can be seen in No Time To Die where they first released a short teaser with snippets of action, like a motorbike jump. This also tells the audience that it is an action film and entices people to want to see more of what happens. This uses a variety of platforms such as being shown on different forms of convergence, which means that more people will e able to view it which expands the amount of people that are likely to watch the film when released because by using different technology to show ads or media platforms showing the teaser it increases its viewers that want to see more than a teaser.

Practice:

3.

a) eon productions

b) a media conglomerate is a company that own multiple other companies used for production, distribution and marketing. This means that they earn a larger profit from the film by not having to pay other companies.

c) convergence is the use of different technologies for example fortnite being accessible on mobile, console or pc which increases their audience.

Do Now

1. circulation is the showing the film

2. exhibition takes place last cinema, dvd, free to air TV

3. NTTD was in cinemas for a month ✔

4. NTTD is a 12A ✔

Wednesday 23 April

Audience Appeal

Lo. to explore the uses and gratifications of films

Personal identity

media products allow people to find role models and people with similar values

Information

Any information that can be learnt through different forms of media.

Media allows the audience to gain an insight into other peoples lives.

Entertainment

Use of media to escape the humdrum of their boring everyday lives.

Forget about worries or troubles for a while.

Social Interaction

produce a topic of conversation between other people.

Entertainment- film

The theory of uses and gratifications uses entertainment to appeal to its audiences. Film provides entertainment because it gives the ability to switch off and focus on the film for a while away from any struggles or reality someone might be dealing with. The theory of U&G applies to film because of its main purpose to be of attracting an audience that will enjoy watching it. It can be watched alone or with friends and family and be a way of spending time with people as well as sitting and enjoying a film. Cinemas are also a frequent use of entertainment where people go to watch the films they have been waiting to come out. Film also uses different genres to entertain different people depending on what they prefer to see.

Do Now

1. Personal identity- finding that something relates to you ✔ role models/values

2. Information- has some form of education or facts ✔

3. Entertainment- it entertains people ✔ escape real world

4. Social- allows you to speak to other people ✔ create links with other people

5. DEL structure is used for an exam response ✔

Wednesday 30 April

Audience Appeal

Lo. to apply uses and gratification to NTTD

Marketing Methods

• trailer- entertainment/information
• Heineken advert- personal identity
• creating merch- personal identity
• teaser- entertainment
• film posters- information
• billboards- information

This links to the information of U&G theory because its telling you about the film.

This links to the personal identity of U&G because you could like one of the actors.

This links to the information of U&G because it shows us some snapshots of what happens in the film or social interaction because it can cause discussions.

Explain how the audience would find entertainment from the trailer.

The audience would find the trailer entertaining because its filled with action, for example, gun fights. This makes the audience more interested and exciting because its not a typical every day thing that a person sees, which therefore creates an escape from reality.

Explain which gratifications the audience would experience from watching the NTTD trailer.

The theory of uses and gratification identified social interaction as an appeal to the audience because it allows people to have discussions. This is because the NTTD trailer creates excitement and makes people want to see more which makes people more likely to discuss with others on their opinions. This shows that the theory of social interaction in the U&G theory applies to the NTTD trailer because of it making people want to explain their excitement or views on the upcoming release of the film.

The theory of uses and gratification identified entertainment as an appeal to the audience because it allows people to escape from reality. We can see this in the NTTD trailer through the presentation of action. Action allows for entertainment because it is unrealistic to a persons every day life which gives that escape from reality.

30/4- Great response. T: Another area of U&G to cover.

Do Now

1. NTTD used trailers, billboards, merchandise ✔

2. NTTD uses personal identity because of the characters ✔

3. NTTD uses entertainment because the film is an action- escape from reality ✔

4. NTTD uses information because learn about new characters in the franchise

5. NTTD uses social interaction because it can create debates and discussion ✔

Wednesday 7 May

Film industry audience expectations

Lo. to consolidate our knowledge of the film industry

3 things to expect to see:

The main actors featured

About the film

Marketing and promotion materials

Merchandise

Links to social media platforms

Why would having the same actors from previous films be appealing to fans?

Having actors from previous films is appealing because it makes the films seem more real and continues the films known identity and themes.

Why might phoebe waller bridge encourage different audiences to watch the film? 

Because as the 2nd female to work on a bond script, knowing that a women is involved could encourage more feminist women to want to watch the film.

How do bond conventions appeal to the audience?
The opening action scene appeals to the audience by using lots of intense scenes and explosions which links to the bond convention of the intense action packed car chases. it also uses the iconic car that is featured in each film.

Do Now

1. the production company for NTTD is eon productions ✔

2. NTTD was distributed by eon universal pictures and united artists

3. NTTD was 12A in cinemas ✔

4. NTTD was 12 at home ✔

5. the age certificates in the cinema increases the amount of children's appeal as well as the adult audience because of it being 12A so its marketed towards an older audience but is able to be watched by children. ✔

Wednesday 14 May

Film Industry Exam Structure

3a) Eon productions produced NTTD

3b) a media conglomerate is one company that owns other companies, in film it could be a company that do the producing, distribution and showing such as disney.

3c) convergence is the promoting of a brand using another brand for example in the advertising of James bond they used convergence in the heineken advert. ✖

Being able to access media on different platforms. We can see this in the film industry through streaming films to phones or tv.

3d) Explain how films use technologies to reach audiences and promote the film. Refer to NTTD to support your points.

Technology is used in films to appeal to the audiences because it uses a wider range and methods of promotion and therefore gains a larger audience. We can see this in no time to die through the use of the trailer. This shows that technology helps to appeal to audiences and promote the film because it showed lots of high action scenes and also told the audience briefly about what was going on but still kept the ambiguity, which would increase the amount of people wanting to watch it. They put the trailer on websites and apps such as youtube which is more popular. The trailer also would've been shown on tv's and during the break in the super bowl which has a lot of popularity from adults and would've gained a wider audience.

4a) Media producers can categorise an audience by age and gender.

4b) action, relatable varied characters, age rating

NTTD targets audience through action. This is because it is a typical bond film convention and the opening film is full of action which instantly engages the people watching. The relatable characters target the audience because it creates a sence of identity.

4c) Explain why users visit the NTTD website. Refer to the uses and gratifications theory in your answer.

The theory of uses and gratification identified personal identity as appealing to the audience because it gives the audience a sence of self. We can see this on the website through the posters of all the main characters and actors featured in the film. This shows that the U&G theory applies to the website because the audience might follow that particular actor or find them relatable.

Do Now

1. a conglomerate is a company that owns other company's for different stages of film making ✔

2. media convergence is the use of technology to promote the brand, cross platform ✔

3. audience is categorised by age and gender ✔

4. expectations of a bond movie are action ✔

5. the audience is attracted by according to blumer and katz personal identity, information, entertainment, social interaction